Again, I think we're probably hitting the point where the NFL is particular has hit that point where they can't command much more in the way of pricing.If you are a Verizon Wireless customer who rejoiced at the announcement earlier this fall that the wireless carrier wouldn’t charge for data used for watching live NFL action via its NFL Mobile app, you can stay happy - even if you do initially see some data charges on your monthly bill.Īfter being alerted by a Mobile Sports Report reader that data charges were still showing up after a user watched some NFL games, we asked Verizon if their promotion was up and working. I'm not sure this is really a deal that's going to make a whole heck of a lot of sense for them four or five years down the road. Verizon, they're really good at delivering that information and data to us, providing the content a little bit of a different story. And we have to think about the future of the game and how many people are really saying, 'I don't want my kids to be a part of something like that.' That doesn't matter now, but it's going to matter 20 years from now, unless they get their act together. When we look at the nature of the sport, the injuries that are taking place, there are a lot of people that have a lot of problems with what's going on right now. But in line with the Disney discussion we were having regarding the sporting properties they're getting there, I think the NFL is hitting a point where I don't know that they can continue to command the same type of pricing power in the years to come.

It's not to say that the NFL is going away. But I think you have to look a little further out and think about the NFL and the pressures that we're seeing the league facing right now. So, I understand, at least, having that sort of span carriers. And I do understand that, because this is less about Verizon, per say, and more about the properties that they own in Yahoo and AOL and what not. I think that number begs the question, are they paying too much? And I tend to think that yes, they are, for a few different reasons. On a percentage basis, that's quite a leap. Verizon had paid $1 billion over the past four years, and now over the next five years, Jason, they're paying $2 billion. 15, 2017.Ĭhris Hill: Verizon is renewing its contract with the NFL to live-stream games to its subscribers.

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